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For general sales information and international sales please contact us at


For sales in the United States and Canada please look below and find your sales representative


Cole Bernier, Western Sales Lead

Cole grew up in Williams Lake BC, and now calls Kelowna BC home. Showing an early passion for athletics and the need, as a toddler, to “get air”  he became immersed in the mountain bike and motocross world at a young age and has continued to enjoy these sports, among many others ever since. While working toward his Red Seal certification, Cole was in a construction accident in 2015 which left him paralyzed from the waist down. Looking for something to get him back into the world of wheels, Cole came across the Bowhead Reach, a true game-changer and has been a part of the Bowhead team ever since his first ride in 2018. Cole is excited to be a part of the Bowhead family where he can apply his mechanical hands-on experience, customer service experience and his love for biking. You will usually see Cole along with his sidekick Titus enjoying the outdoors in the Okanagan sunshine.



Canada: Yukon, NW Territories, Nunavut, Manitoba, Saskatchewan, Alberta, and BC


USA: North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, Texas, New Mexico, Colorado, Wyoming, Montana, Idaho, Utah, Arizona, Nevada, California, Oregon, and Washington


Brynne Noble, Eastern Sales Lead



Canada: Ontario, Quebec, New Brunswick, Nova Scotia, Prince Edward Island, Newfoundland and Labrador


USA: Minnesota, Iowa, Missouri, Arkansas, Louisiana, Mississippi, Tennessee, Kentucky, Illinois, Wisconsin, Michigan, Ohio,West Virginia, Virginia, North Carolina, South Carolina, Georgia, Alabama, Florida, Maryland, Washington D.C., Delaware, Pennsylvania, New Jersey, New York, Connecticut, Rhode Island, Massachusetts, New Hampshire, Vermont, Maine

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